Share ads. Get paid.
The idea: pay per share advertising (PPS)™
- Inwall is a mobile app that lets brands pay everyday people to share promotional content on their social media stories.
Traction, not theory
Inwall is already live in the US
- Live now on the App Store and Google Play
- Real Inwallers sharing real campaigns today — the flow on the right is the actual app
Problem for businesses
- Influencer marketing is time consuming, expensive, and unreliable
- Digital advertising has become increasingly saturated. Brands compete for audiences through platforms using the same algorithm, driving up costs and reducing engagement
Solution for businesses
Companies worldwide seek an easy way to make their content go viral
- A new and dynamic way to advertise: pay-per-share advertising
- A platform that operates at the intersection of social media and digital advertising: turning personal social networks into a distribution channel
- People get paid to share. Businesses get authentic reach at scale
Problem for individuals
- Not everyone can monetize their social profiles
- No easy way to make significant money online
- No way to quickly benefit from discounts at your favorite shops
Solution for individuals
Users aged 13+ worldwide seeking an easy way to make money online
- Select branded content to share on social media and get paid instantly
- Users can now quickly make significant amounts of money online
- Rewards and coupons can also be earned on a daily basis
Market opportunity
Disrupting digital advertising
- Today, 80% of companies globally use Google Ads which is saturated
- Tomorrow, companies will use Inwall because it is a unique acquisition channel allowing to deliver powerful ads directly to their audience's social stories
Democratizing influencer marketing
- Today, there are only 64 million social media influencers with the influencer marketing sector expected to reach $32B in 2025
- Tomorrow, anyone with a social media account will use Inwall to easily monetize their social media presence in just a few taps
Market size
Total Addressable Market
- Global digital advertising spend by 2027
- 5.2B+ social media users worldwide
Service Addressable Market
- Social advertising spend in target markets
- Markets where Inwall can immediately scale
Service Obtainable Market
- Based on advertiser adoption
- 34 target countries (US, EEA, UK, Canada, Switzerland)
Invest in two driven co-founders
Elia Benovich
Co-Founder, CEO
Curated art for thirteen family offices for the past 7 years, facilitating high-value transactions for elite clients. Founded BSA Fine Art, an e-commerce platform blending art and philanthropy to enrich corporate spaces and support social causes. Honed skills in client relationship management and strategic planning.
Developed essential leadership, teamwork, and stress management skills during 3-year service as Chief Sergeant in the IDF.
Committed to building Inwall into the defining platform for the future of advertising!
Kevin Avraham
Co-Founder, COO
As COO at Rankstar, a top-tier digital marketing agency, I spearheaded substantial growth, securing major clients like Philippine Airlines, Netbet, and Kia Motors, driving monthly recurring revenue to €112K.
Thrilled to join Inwall full-time and leverage my expertise in SEO, SEM, sales, and project management to kickstart the business.
Passionate about the company's vision, I'm eager to dive into the work ahead!
Leading a solid team to build the MVP
Ameya
Senior Backend Developer
Architects and manages the backend infrastructure using Node.js, Next.js, and modern cloud technologies. Drives DevOps, API design, system security, and backend scalability to ensure a high-performance platform foundation.
Amjad
Senior Frontend Developer
Leads frontend development with Flutter, delivering a responsive and seamless user experience. Defines technical strategy, and ensures seamless integration between frontend and backend layers.
Megan
Brand Director
Shapes how Inwall is perceived across every touchpoint, from positioning and messaging to content, social media, PR, and communications. Ensures the brand remains consistent, and memorable as the company grows.
Laura
UX/UI Designer
Designs the app's interface and user experience. Skilled in user research, wireframing, prototyping, and interaction design. Proficient in tools like Adobe XD, and Figma.
Nisha
QA Engineer
Ensures the Inwall app runs flawlessly through end-to-end testing. Identifies and resolves backend and performance issues. Guarantees a seamless and reliable user experience.
Key features
Onboarding process
Registration- Free app download
- KYC compliance
- Vetted advertisers
- Verified account
Advertiser account
Create campaigns- Set target audience
- Set budget per share
- Add optional rewards
- Upload ad & submit
- Analytics dashboard
Inwaller account
Find ads to share- Infinite scroll of ads
- Filter ad campaigns
- Share up to 2 ads per day per social media account (3 for Premium users)
- Refer friends & earn
Digital wallet
Withdraw funds- View instant payments
- Withdraw funds
- Use discounts
How we make money
Service fee (on top of payment gateway processing fees)
Inwall charges a 15% service fee excl. 7% processing fee on earnings when users withdraw their money from the digital wallet.
Subscriptions (monthly or yearly)
Inwall Premium users can benefit from numerous advantages such as an extra ad share and 0% service fee boosting revenue potential!
- $19.99 per month or $199.99 per year
Revenue forecast
1,000 users share 2 ads/day across 4 social platforms
- Average budget per ad share = $2
- Monthly transaction volume = $480,000
- MRR from 15% service fee = $72,000
- Or, MRR from Inwall Premium subscribers = up to $20,000
Total ARR from only 1,000 daily active users: $240,000 – $864,000
Competitive analysis
| Platform | Google Ads | IG / TikTok Ads | Inwall |
|---|---|---|---|
| Unique on the market | No | No | Yes |
| Can deliver ads in user story | No | No | Yes |
| Pay the audience, no CPM / CPC | No | No | Yes |
| Budget-friendly | No | No | Yes |
The next evolution of Inwall
Inwall Premium Card
Instantly spend campaign earnings through a virtual Inwall card integrated with Apple Wallet and Google Wallet.
Unlocks new payment-related revenue streams, strengthens Premium membership, and keeps more value within the Inwall ecosystem.
Donations
Give users the choice to donate their earnings while enabling charities to grow through the Inwall community.
Charities become acquisition partners, bringing highly engaged communities onto Inwall while creating meaningful social impact.
Advertiser Communities
Dedicated brand profiles where users can discover, follow, and engage with advertisers beyond a single campaign.
Builds long-term relationships between brands and users while creating additional affiliate revenue opportunities.
Advanced Targeting
Deliver campaigns with greater precision through dynamic location targeting and richer audience controls.
Delivers highly localized campaigns, creating stronger community engagement and significantly improving advertiser ROI.
Platform & Infrastructure
Enterprise-grade infrastructure, platform integrations, advanced analytics, and scalable cloud architecture built for global growth.
Creates the foundation to support millions of users with enterprise-grade performance, security, and richer campaign analytics.
Trust & Safety
A dedicated Trust & Safety team protects campaign quality while Inwall expands across Stripe-supported markets worldwide.
Human verification helps protect advertisers, preserve platform quality, and maintain trust as Inwall expands across international markets.
Building the world's leading people-powered advertising ecosystem.
Roadmap to pre-seed round & scale
Foundation established
Company & product
Inwall Inc. incorporated in Delaware. Mobile apps launched on iOS and Android. First pay-per-share advertising platform fully developed and operational.
Outcome: product launched, monetization validated, initial advertiser demand confirmed.
Traction validation
User & advertiser growth
Expand student ambassador program, develop campus partnerships, execute multi-channel acquisition campaigns, scale advertiser acquisition pipeline.
Outcome: validate repeatable advertiser acquisition and user participation channels.
Product-market fit
Optimization & scaling readiness
Analyze retention and behavioral cohorts, improve activation and sharing conversion, establish a KPI-driven operating framework.
Outcome: demonstrate strong retention, advertiser ROI, and scalable growth economics.
Pre-seed scale-up
Raise $2M // $20M post-money
Expand engineering and product teams, accelerate user acquisition, execute a phased international rollout across 33 countries.
Outcome: build the foundation for global expansion and future Seed stage financing.
Use of funds & hiring plan
Inwall, Inc. (Delaware) · Office in Dubai · Pre-seed round: $2M · Runway: ~29–36 months
Capital allocation
Product & Engineering
Growth & Customer Acquisition
Operations & Administration
Infrastructure & Security
Strategic Reserve
Team structure — total: 10
- CEO (Co-Founder) · COO/CFO (Co-Founder) · CTO
- Senior Full-Stack Engineer · Full-Stack Engineer
- DevOps & Security Engineer · UI/UX Designer
- Director of Brand & Communications
- Sales Executive · QA & Customer Support
Runway analysis
- Total raise: $2,000,000
- Annual burn: ~$840,000 (~$70K/month)
- Runway: ~29 months (current plan)
- Optimized plan: ~36 months at ~$55K monthly burn
Thank you!
Inwall, Inc. · 131 Continental Dr, 19713 Newark, DE, USA
contact@inwall.app